An author goes back to school

Optimizing your social media profile.

Getting the most out of your social media isn't easy, but it starts with some simple things that should be part of your initial planning. Here are some of the key things to do to get the most out of your social media profiles.

1. Make your handles across platforms as uniform as possible and as close to your brand as possible.

2. Make your descriptions and images the same across all platforms to make sure you're instantly recognizable to followers.

3. Use the keywords people use to search in your descriptions.

4. Make sure you listen and become part of the community you plan to be a part of.

Remember to know who you are. It's better to listen a little longer if you aren't sure what you have to offer. There's nothing wrong with researching until you're sure of what you want to do, so that when you begin content creation and publication management, you have solid goals.

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